Ford offers frustrated Bronco customers $2,500 to buy something else

Ford Motor Co. has sent letters offering a $2,500 deal to frustrated customers tired of waiting for certain high-end Bronco SUVs that are on order but delayed because of the

ongoing global supply chain disruption. The letters, which landed in mailboxes mid-month, told Bronco customers they may take no action and continue to wait or

accept a $2,500 rebate to change a 2023 Wildtrak order to an Outer Bank, Big Bend or Badlands series without a molded-in colored hardtop, Sasquatch package or Lux package that

allows for more extreme adventure driving. Ford spokesman Jiyan Cadiz told the Free Press on Monday. “While we’re working to deliver every Bronco, in addition

to existing price protection, we’re giving customers the option to adjust their order from supply constrained trims and parts that include Wildtrak and its larger engine, Lux

Package, and the molded-in-color hardtop.” Start the day smarter. Get all the news you need in your inbox each morning. Customers may also choose to apply

the $2,500 rebate to a Ford Escape, Bronco Sport, Edge, Explorer, Expedition, Ranger or F-150 pickup truck. Supplies of these vehicles are healthy and they're available to take

home. This rebate offer, combined with moving to lower-priced Broncos, does cut into the Ford profit margin. "We're trying to do what's best

for the customer," Cadiz said. "They've been waiting. At the end of the day, we will get them close to the Bronco they like. We've sold over 200,000 Broncos. We have a small

holdout we need to take care of."