M&Ms vs. Tucker Carlson is a fight nobody wins

An apparently noncandy spokesperson for M&M’s released a statement Monday that the candy is taking an “indefinite pause” from using the walking, talking versions of its

confections in ads, obliquely referring to the “polarizing” reaction that last year’s “mascot refresh” sparked on the right. And in the iconic words of “Mad” Max Rockatansky in

the 2015 cinema masterpiece “Fury Road”: “That’s bait.” For background, the statement released Monday — which introduces Maya Rudolph as a replacement and calls her “a

spokesperson American can agree on”— is in supposed response to chum-churning from conservative outlets over the supposed “woke” ideology that the candy’s parent company, Mars

Inc., is espousing. Last year, Fox News host Tucker Carlson went on a tirade after the Green M&M’s high heels were replaced with sneakers. “M&Ms will not be

satisfied until every last cartoon character is deeply unappealing and totally androgynous,” Carlson said at the time. “When you are totally turned off, we’ve achieved equity.”

NBC News reported Monday that, more recently, there’s been backlash to a campaign from M&Ms that “raised money to support women in creative industries and featured

limited-edition candy bags with the three female spokescandies."